RoadDust.com is dedicated to guide indie game developers through the necessary steps of releasing a game. Developing an indie game is half the battle, releasing it successfully is the key to success.
The following are the major tasks you will need to complete in order to maximize your chances of success when releasing your game. Follow the links for each task to find more details and resources to complete them.
Before you start advertising your indie game you should build a press kit. A press kit contains high resolution screen shots, logos, art work, videos, game descriptions and anything else that could be used by others to advertise your game. You should also include links to your website, social media and any other online material which concerns your game. Find out more on how to build your press kit!
Social media is free and a great way to promote your game. Advertise your game on Facebook, Twitter, YouTube, Tumblr and any other social media you can think of. On your social media pages, you need to link back to your game's home page. This is a great way to drive traffic to your game's homepage. Read more on social medias
Building a website for your game is extremely important, it is the center of your advertising campaign and the main hub for all your links, descriptions and instructions for people who wish to play your game. Whether you choose to sell your game on your own website or elsewhere, you will need this home page to direct your potential customers to your point of sale and let's play videos. Read more on building your own website.
There are websites that allow you and even encourage you to advertise your game while it is still in the development stage. Put your game description, screenshots, game play videos and blog about your game development progress. This is also a great place to put your advertisement banners and logos. When using these sites, people are much more likely to find your game and link to your website and social media pages. This help you build a following for your game leading up to your release date. Check out indieDB.com, indieGameMag.com, gmwrk.com, gameJolt.com and more. See more on this topic.
Northern Renaissance and chaos - The Line releasedThe Line is a rogue-like / dungeon crawler / survival with a turn-based combat system. The player has to withstand the line to resettlement from the oppressive closed segment in the east of the game city. The game begins when the new authorities decide to show a gesture of goodwill and move people f[...]
Posted on 7 December 2017 | 1:35 pm
Pre Early Access Version 0.5.0 is Live! Early Access Launch Coming Soon!I am happy to announce that patch version 0.5.0 is live! This version is to prepare the game for Steam Early Access. It improves almost every aspect of the game and to prepare it for launch early next year![...]
Posted on 7 December 2017 | 1:33 pm
Open Beta Weekend RobothoriumREVOLUTION IS ONGOING!!
Robothorium opens its doors on December 8, 9 and 10.
Prepare to experience the 4 first prologues of the main plot.[...]
Posted on 7 December 2017 | 12:32 pm
Full release of Cyborg Arena, with a complete video walkthrough !Finally leaving Early Access after months of development and testing.[...]
Posted on 7 December 2017 | 12:02 pm
Floating Orb Circles The City From Above - Mini Map!Take a look at Flashing Lights' mini-map and find out what the hell this floating orb is about![...]
Posted on 7 December 2017 | 8:49 am
The Indie Haven Podcast Episode 19: Yer Crabs Won’t Fly Here
What’s that coming over the hill? Is it Big Ron? Is it Granny Pengis? This time on the Indie Haven Podcast, we delve into more of Valve’s baffling business decisions, discuss a few old favourites, and witness the fall of an old empire and the rise of a new. That’s right everyone, i[...]
Posted on 5 December 2017 | 1:42 pm
Hunt Down Jack the Ripper in Du Lac & Fey: Dance of Death
I went to MCM Comic Con in London this October, where I spoke on a panel about LGBT+ representation in the games industry. On that panel was Jessica Saunders, formerly of Rocksteady, Rare, and Lionhead, now Creative Director of Salix Games Ltd, who told me about their upcoming game. Currently o[...]
Posted on 3 December 2017 | 12:53 pm
On the Border Lands: Games and the Immigrant Experience
Around 4 years ago, I had my first real experience with the international immigration system. Being from the UK with an American partner, this was inevitable eventually. We had managed to avoid properly tangling with it for several years up until this point. We planned to move in and live toge[...]
Posted on 27 November 2017 | 1:00 pm
The Indie Haven Podcast Episode 18: gambleforgungans.yoga
This week on the Indie Haven Podcast we take a look at the real questions in the gaming scene! Where did telltale go wrong? Why on earth is Friday The 13th the Game nominated for multiple golden joystick awards? Why, WHY, are there no gungans in Star Wars Battlefront II when it has Naboo as [&hellip[...]
Posted on 19 November 2017 | 1:53 pm
The Indie Haven Podcast Episode 17: Thanks, Warlord!
That’s right folks, we’re back, and we’re better than ever with our best friend, fully established and long running character, the Warlord! What a scamp, with those lemons of his. Join us for a journey to collect mystical talismans, defeat David Caaaag-uh and finally unveil the ide[...]
Posted on 6 November 2017 | 12:57 pm