You will have to spend a great deal of energy working on your indie game's advertising campaign. Since you will likely have no budget for advertising, here are some free options to get the word out about your game.
Early on in the development of your indie game you can register it on the following websites to get the word of mouth going about your product. I suggest doing this once you have the basic mechanics going and relatively polished graphics (no programmer art). You will need screen shots, banners, a homepage etc...
Register your Indie Game while it's in Progress. Register your game once on any of these sites and it will be featured on all 3 since these sites are owned by the same people. Registering your game in development here is a must since these are very popular websites and will give your game great exposure. All they ask is that you keep updating the status of your game as it develops to keep followers up to date on your progress.
Here you can submit your game for review to the editors using the email provided on the website. They mostly like to review games in the alpha, beta or released stage but if you have enough content available and write a good email you may get your game reviewed at an earlier stage.
Post your game in progress on GMWRK. This site is all about sharing your project as it develops and a great way to get feed back and raise awareness for your indie game project. You can also setup links to all your content. You will have to fill in the application form to get an invitation to sign up. You will need a homepage or someplace that explains your game for the registration.
You can showcase your game in progress on GameJolt. The only issue here is that they only accept free to play games and do not want to advertise any games that will be sold at any point in time (This also means no ads on the game). If your game fits this description then you can advertise it on GameJolt.
One of the hardest parts of releasing your Indie Game to the public is to setup your advertising campaign. You can Advertise your game with web based game journalists and YouTubers who have large followings and review Indie Games.
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